John Lococo, owner of Soccerloco, cut the ribbon on a brand new retail location in San Ysidro, California.
President and CEO of the San Diego Regional Chamber of Commerce, Jerry Sanders, was on hand for the ceremony.
The Soccerloco retail store in San Ysidro is the first retail location in America to carry the Charly footwear line. Charly has become the top Liga MX jersey sponsors surpassing Nike and Adidas. Charly is also the jersey sponsor for the hugely popular Netflix show, Club de Cuervos.
Local media from Univision Desportes, Telemundo & NBC were also on hand.
Professional soccer players from the San Diego Sockers and Albion were also in attendance to help celebrate the grand opening.
You can visit the San Ysidro Soccerloco at 4430 Camino De La Plaza
San Ysidro, CA 92173