Farewell Orange County Blues Football Club. Welcome Orange County Soccer Club. A new name and a new look logo have long been mooted for the club fo
Farewell Orange County Blues Football Club. Welcome Orange County Soccer Club.
A new name and a new look logo have long been mooted for the club formerly known as the OC Blues for some time now. On Friday, new owner and team president James Keston finally announced the new name and logo, derived with significant fan input, for one of the United Soccer League’s most competitive clubs.
The club’s focus will center on being Orange County’s team. OCSC strives to be the club for all of the cities and cultures that make up Orange County.
“In selecting a name and logo, I wanted the primary focus to be on Orange County,” said Keston. “Where most teams in Orange County in the past have shied away from having the OC be a part of their logo, we really wanted to embrace it and make it a focal point. We wanted to give fans something that readily identifies the club as Orange County’s team.”
Art Machine, a top-tier branding company, well known for their work on the Los Angeles Rams new branding was consulted closely in the design of the new logo.
As part of the design process, Orange County SC hosted a series of events to receive fan input on design options. I myself attended one such event at the Auld Dubliner in Irvine, and students at Beacon Park School and JSerra High School also contributed their ideas and thoughts. After compiling fan feedback, Orange County SC and Art Machine designed the final logo.
“It was very important to me that our logo represent our fans and that they be a part of the process in designing the logo,” said Keston. “I think anyone who attended the events will recognize that we really valued their feedback and listened to what they had to say, adding their feedback into the final design.”
The final design incorporates team history through the Orange County Blues establishment year of 2013. It also includes sprigs that represents not only the top of the citrus fruit but also takes inspiration from the spear in the California State Seal. The Orange key line represents the Orange County Line.
With the announcement of Logan Pause as the new head coach last week, all attention now towards building a roster and finalizing a home venue for the 2017 USL season.
What do you make of the new name and logo? Let us know in the comments below!