On International Women’s Day, Adidas has announced the next phase of their “She Breaks Barriers” initiative. Partnering with Twitter and Intersport, girls’ high school soccer and volleyball games across the country will be livestreamed beginning in April 2019.
Research has shown that in the United States, only 4% of sports media coverage is dedicated to women’s sports. Adidas is out to change that.
“It is essential that girls have access to sport – to play it, to practice it, and yes, to watch it. If girls don’t see role models through sports media, they won’t have a reason to join or stay in sport.” Kate Ridley, Senior VP Brand Director, Adidashttps://www.adidas.com/us/blog/336475-THE-a3StripeliveSERIES-IS-COMING-SOON
Follow @3StripeLive on Twitter. You can be one of the first. At the time of this post, 3StripeLive only has thirty-seven followers (yes, only 37!).
Adidas knows that girls love high school soccer.