SoccerNation News' Soccer Locker Review: adidas Unveils Lionel Messi’s Signature Collection Highlighted by adizero F50 Cleat
Recently, adidas unveiled Lionel Messi’s collection of footwear and apparel, highlighted by the four-time reigning FIFA World Player of the Year’s first signature cleat. The world record holder for goals in a calendar year has inspired an awesome signature cleat and an equally inspiring ad campaign. Just look at these great shots of Messi being Messi.
Who is Lionel Messi?
When my son was 6 years old he quized me on Messi. I used to drive him to kindergarten and my son would ask me what was Messi's first name, and I had to remember it by the train set - not from my knowledge of soccer. A lot has changed (especially in my life) in the last few years but one thing that has remained constant is how well revered Messi is on and off the field.
Lionel Andrés "Leo" Messi is an Argentine footballer who plays as a forward for La Liga club FC Barcelona and the Argentina national team. He serves as the captain of his country's national football team.
Messi is also the face of adidas' cool new advertising program for his signature cleats.
What are these "Lionel Messi"cleats like?
Messi’s 5.8 ounce signature adizero F50 is among the lightest in soccer and features personalized design details including his logo, name and mantra “give all for your team.”
Check out the Messi Cleats on soccerloco
“After setting a scoring world record and winning his fourth consecutive FIFA Ballon d'Or, Lionel Messi has truly earned icon status in the world of sports,” said Ernesto Bruce, director of soccer for adidas America. “We are proud to celebrate Messi’s accomplishments with a signature collection showcasing technology and design that mirror his ferocious speed and natural, fluid style of play. The adidas Messi collection brings together the best in performance technology with world class design.”
Former France captain and member of the prestigious Laureus World Sports Academy Marcel Desailly has called Messi the “greatest player of this generation,” and places him in the same class as Pelé, Johan Cruyff and countrymen Diego Maradona and Alfredo di Stefano. Many fans of the beautiful game would certainly agree.
In 2012 Messi scored 91 goals to break Gerd Muller’s all time record, originally set in 1972.
Speaking in preparation for the Laureus World Sports Award ceremonies to be held in Rio de Janeiro on March 11, Desailly said, “Lionel Messi is just extraordinary, a phenomenon. Many footballers have great seasons, but he just keeps producing them year after year. His opponents know how dangerous he is, but they just cannot find a way to stop him scoring. He is without doubt the greatest player of this generation and as a goal scorer one of the greatest players of all time.”
Messi has been nominated for Laureus World Sportsman of the Year, an honor that only seven other men have achieved.
Also nominated for the award are Jamaican runner Usain Bolt, Somali-born British track star Mo Farah, American swimmer Michael Phelps, German Formula One driver Sebastian Vettel and British cyclist Bradley Wiggins.
In honoring Messi with his own line of clothing, adidas has taken a cue from the star himself. The adizero F50 Messi design is a striking combination of red and white – red being Messi’s favorite color and representative of the danger he poses on the field and his fiery passion for the game. The clean white frame of the cleat symbolizes the lightness of his adizero F50 and Messi’s movements which complement the speed-inspired graphics that represent his blistering pace.
On the sole of the adizero F50, a single red stud stands out among 10 white studs, representing Messi alongside his teammates and his philosophy of only being as strong as the team around him. Messi’s name and logo grace the cleat and “give all for your team” appears on the insole.
Messi’s adizero F50 cleat highlights his signature adidas performance collection, which includes a black and matte silver woven jacket, training jersey, short and graphic tee, all featuring his logo and mantra.
Messi was involved in every aspect of the two-year development of his signature range, which included 10 major testing rounds and analysis of his natural movements on the field.
Messi’s input, personality and instincts led the design of his signature adizero F50 collection. Messi joins adidas icons David Beckham and Derrick Rose in having signature ranges.
Messi’s signature adizero F50 cleat features a textured and synthetic SPRINTSKIN upper designed to elevate performance in all weather conditions. This water wicking material and an elevated ridge patterning allows water to slide off the cleat rather than be absorbed—keeping the foot dry and the cleat light even in heavy rain.
The cleat’s SPRINTFRAME adds support to the heel for stability in cuts and acceleration while a new internal SPRINTWEB provides exceptional ball control at high speeds and a supple but stable construction for ease of lateral movement.
Additionally, Messi’s signature adizero F50 is micoach Speed_Cell combatable, helping him measure, view and share stats. micoach technology includes an advanced accelerometer that captures 360-degree movement and measures performance metrics during practice or gameplay.
The chip’s unique on-board memory stores up to seven hours of data, wirelessly syncs with the user’s smartphone and uploads performance stats that can be shared through Facebook and Twitter.
The only thing remaining to test is if they make you fly on the field. Sales of the new cleat launched today, so soon - we will know!
Additional information and photos of Messi’s signature adizero F50 collection can be found on www.Facebook.com/adidasSoccer and fans can follow the conversation on Twitter via @adidasUS and #adizero.
About adidas Soccer: adidas is the global leader in soccer and partners with the world's greatest soccer clubs and federations including Chelsea FC, Real Madrid, AC Milan, Bayern Munich, Spain, Mexico, Argentina, Germany and Japan. adidas is an official partner of FIFA, UEFA, Major League Soccer and the Confederations of African Football. adidas sponsors world-class athletes like Leo Messi, David Beckham, David Villa, Kaka, Steven Gerrard, Xavi, Frank Lampard, Jozy Altidore, Brek Shea, Fredy Montero, Chris Pontius, Juan Agudelo and Omar Gonzalez, among others.