Soccer News: Los Angeles Blues Partner with Ticketfly

Innovative ticketing and social media platform yields major benefits for fans

The Los Angeles Blues are excited to announce they have partnered with the social ticketing platform Ticketfly, which covers the entire ticketing cycle from event creation to promotion, sale and fulfillment. In working with Ticketfly, the Blues will be able to pass the tremendous upsides of the partnership on to their fans.

The Fullerton-based club’s newest partner for the 2012 USL PRO campaign offers advanced content management capabilities that allow the Blues to save time and money by entering information once and publishing it to multiple channels. Ticketfly’s integrated ticketing, website, social marketing and analytics platform provide the front office with highly effective tools in their efforts to increase the team’s following and grow revenue.

For Blues fans, the partnership yields exciting benefits, with Ticketfly being the less expensive alternative to traditional competitors that makes buying tickets fun, fast and easy. One of Ticketfly’s most exciting features is the option of purchasing tickets right from the team’s Facebook page at www.facebook.com/LosAngelesBlues without so much as the need to visit an external website, empowering fans to connect online and then experience the match together, live and in person.

At the same time, the purchase experience promotes social discovery and sharing behavior, which leads to greater exposure for events and thus increased ticket sales.

“We're excited that the Los Angeles Blues have chosen Ticketfly to power their social ticketing needs,” said founder, President and COO of Ticketfly, Dan Teree. “They join a growing group of sports teams who have made the decision to tap the social and mobile web to promote events and sell tickets in new and powerful ways. Our Facebook ticketing application, in particular, will make it even easier for soccer fans to buy tickets and share their passion for the game where they spend so much of their leisure time.”

The excitement is shared by Blues Vice President of Business Development, Steve Donner.

“This partnership has been a true no-brainer for us,” Donner said. “From the incredibly useful tools we have at our disposal to the hands-on training our staff received and the tremendous benefits for our fans, everything about Ticketfly has been absolutely top-notch. Our goal is to operate like a major league franchise, and this is yet another huge step in the right direction. We look forward to a fantastic partnership with Ticketfly throughout the 2012 season and beyond.”

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