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Chivas Read & Score
Chivas Read & Score | Chivas USA, Read & Score Bus Tour, Read Across America

Chivas USA Launches School Contest and Takes Successful “Read & Score” Bus Tour to the Next Level

Read & Score Bus Tour to return in 2012 bringing the excitement of reading to five schools, with one slot to be decided through online video contest

On Tuesday, November 29, Chivas USA announced the launch of a unique contest that will have schools all over Southern California competing for the chance to be part of the club’s 2012 Read & Score Bus Tour.  Next year’s tour will coincide with Dr. Seuss's birthday and Read Across America festivities. 

Chivas USA players, the ChivaGirls and ChivaFighter will be riding the Read & Score Bus and visiting schools all over Southern California during “Read Across America Week” in March of 2012. The tour will visit five schools in five days, with four of the sites to be chosen by Chivas USA program coordinators. The fifth stop will be decided by an online video contest that will have schools create a video showing their enthusiasm for reading. Videos will be posted on the Chivas USA website and Facebook page for an online voting process. The school that receives the most online votes will be chosen to be a part of our 2012 Bus Tour.


  • Participating schools must create a 2-minute video (approximately) where students show their enthusiasm for reading.
  • Videos may be submitted for participation as of today and until the 13 of January, 2012.
  • Videos will be posted on Chivas USA’s Facebook page and club webpage.
  • School contestants will then be tasked with mobilizing teachers, parents, and students to cast their vote for their favorite video. 
  • The online voting period will kick off on January 23 and the winning school will be announced in February.

Complete details on the Read and Score Bus Tour Contest can be found at

“Our club is proud of what this program has achieved in such a short period of time,” said Nadia Gonzalez, Sr. Manager of Community Affairs for Chivas USA. “This contest will help grow our Read & Score program and help more teachers get their students and families excited about reading.”

Each of the five participating schools will enjoy a visit by Chivas USA players, the ChivaFighter, and ChivaGirls who will arrive at each site on a school bus where they will host an assembly and activities that include being read to by club players.

MEDIA RSVP:  For more information on the 2012 Read and Score Bus Tour contest, please contact Nadia Gonzalez, Chivas USA Senior Manager of Community Affairs 409-8931.

About Chivas USA

Founded in 2004, Los Angeles-based Club Deportivo Chivas USA has achieved remarkable success in seven full seasons in Major League Soccer. From 2006-2009, the Mexican-owned club qualified for the MLS Cup Playoffs in four consecutive seasons, to the delight of its passionate supporters. In addition, Chivas USA’s innovative grassroots programs demonstrate its deep commitment to the Southern California community, while the club’s youth teams and Soccer Academies offer unprecedented opportunities to the region’s best young talent. For more information on Chivas USA, please call 1-877-CHIVAS-1 or visit

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