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Chivas Read & Score
Chivas Read & Score  | MLS, Chivas USA, Read & Score Bus Tour

MLS News: Chivas USA’s “Read & Score” Bus Tour to Feature “Dr. Seuss’ The Lorax” And Special All-Star Reading Team

The five-day tour will include a series of unique school assemblies designed to motivate students to read

On Friday, February 23, Chivas USA announced the details of its 2012 “Read & Score” Bus Tour, a special week-long event that will have thousands of school children all over Southern California reading Dr. Seuss’s classic fable “The Lorax.”

Chivas USA’s all-star reading team will arrive at each school on an actual school bus, bringing with it special guest readers, members of the ChivaGirls squad, the ChivaFighter mascot, and The Lorax character from Universal Pictures upcoming “Dr. Seuss’ The Lorax” movie, in theaters March 2.  The animated adventure follows the journey of a 12-year-old as he searches for the one thing that will enable him to win the affection of the girl of his dreams.  To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

Special guest readers confirmed to take part include Kevin Baxter from the LA Times; ESPN Deportes anchor David Faitelson; 710 ESPNRADIO reporter Beto Duran; KWHY Channel 22 sports anchor Diana Alvarado; Univision Kmex Channel 34 Sports’ Enrique Gutierrez; Victor Cordero and Iran Daniel from Telemundo Channel 52; Crash from Mun2; 107.1 Super Estrella radio host Orlando Rodriguez; and Exitos 93.9 radio host JC Cuevas. Joining the group will also be Universal Music Artist bands La Santa Cecilia and Upground.

Each school will also receive a donation of books for their library, made possible through the support of Lectorum Publications, Inc., and the National Education Association (NEA).  This is the second year that Chivas USA hosts this event designed to create awareness for the club’s Read & Score program, an initiative that rewards top student readers at close to one-hundred participating schools and local libraries.

What:    Chivas USA Read & Score Bus Tour

Who:      Participants include special guest readers, members of the ChivaGirl squad, the ChivaFighter mascot, and The Lorax character from Universal Pictures upcoming “Dr. Seuss’ The Lorax” movie.

When:    Monday, February 27, 2012 through Friday, March 2, 2012


Monday, February 27, 2012

1:15 p.m. – 2:15 p.m.

Esperanza Elementary

680 Little Street

Los Angeles, CA 90017

Tuesday, February 28, 2012

12:30 p.m. – 1:30 p.m.

Jefferson Elementary

504 E. South Street

Anaheim, CA 92805

Wednesday, February 29, 2012

10:30 a.m. – 11:30 a.m.

John Stallings Elementary

1980 Fullerton Avenue

Corona, CA 92881

Thursday, March 1, 2012

1:15 p.m. – 2:15 p.m.

Washington Elementary

1100 Lilienthal Lane

Redondo Beach, CA 90277

Friday, March 2, 2012

1:15 p.m. – 2:15 p.m.

Fries Elementary

1301 N. Fries Avenue

Wilmington, CA 90744


MEDIA RSVP:  For more information on the 2012 Read and Score Bus Tour, please contact Nadia Gonzalez, Chivas USA Senior Manager of Community Affairs, at, (310) 409-8931.

Learn more about “Dr. Seuss’ The Lorax” at

About Chivas USA: Founded in 2004, Los Angeles-based Club Deportivo Chivas USA has achieved remarkable success in seven full seasons in Major League Soccer. From 2006-2009, the Mexican-owned club qualified for the MLS Cup Playoffs in four consecutive seasons, to the delight of its passionate supporters. In addition, Chivas USA’s innovative grassroots programs demonstrate its deep commitment to the Southern California community, while the club’s youth teams and Soccer Academies offer unprecedented opportunities to the region’s best young talent. For more information on Chivas USA, please call 1-877-CHIVAS-1 or visit

About Universal Pictures: Universal Pictures is a division of Universal Studios ( Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake. Become a fan of Universal Pictures on Facebook at!/UniversalPictures, and follow Universal on Twitter at!/universalpics.

About Lectorum Publications Inc: Lectorum, which has been in business for over 50 years, is the oldest and largest Spanish book distributor in the United States.  We are exclusive distributors of many publishers from Spain and Latin America, including numerous New York Times bestsellers for adults, children, and young adults.  We are the publishers of many outstanding children’s books.  We are most proud of our translations of Dr. Seuss.  We strive to provide Spanish-speaking children with the flavor and ingenuity of this country’s greatest writer for children.

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